Freight Broker Marketing: How To Plan a Thriving Social Media Strategy

Social media is a powerful marketing tool. Nearly everyone uses social media to connect with friends and family, document their lives, stay updated with news, learn about new things, and keep in touch with their favorite companies. Nowadays, if you are not active on social media, you are missing out on the most valuable way to connect with your audience and expand your market reach. In this guide, we dive into social media for freight brokers. We share freight broker marketing ideas and discuss the benefits and considerations for choosing the right social media platforms to market your business. 

Do I need social media as a freight broker?

Social media is essential for marketing, especially for freight brokers who rely on solid relationships and extensive market reach. Building a social media following is a great way to share information quickly. A strong social media presence helps prospective customers research purchase decisions and effortlessly reach out. 

What social media platforms are best for freight brokers?

If you are dreading the thought of recording yourself dancing for TikTok videos, don’t worry. That is not the only way to captivate your audience, although if you can dance, it is not a bad idea to jump on the trends. As you are probably well aware, many forms of social media exist. Each platform offers analytics to help you learn about your audience and improve your message. So, how do you choose which platforms are right for your business? It ultimately depends upon your business’s personality and your audience’s interests and behaviors. 

• LinkedIn – LinkedIn is an ideal platform for relationship building and connecting with other business professionals.  
• Facebook – Facebook is an excellent platform for maintaining a business page that raises brand awareness and creates a community for prospects and customers. 
• Twitter – Twitter helps companies establish themselves as industry thought leaders, connect with target audiences, and build brand awareness. 
• YouTube – If you create video content, consider posting the videos on YouTube. This will expand your audience and help increase brand legitimacy as your video views, followers, and subscribers engage with your content. 
• Instagram – If you create image-based content or want to engage with your followers visually, consider creating an Instagram account. 
• TikTok – TikTok may not be the first platform you think of for marketing your freight brokerage, but if you enjoy creativity, it can be a great way to show off your style and engage in dynamic conversations with your followers. 

At First Star Logistics, we are active on Twitter, LinkedIn, and Facebook.   

5 Social Media Tips for Freight Broker Marketing

1. Know Your Target Audience – Research and define your target audience. Understand their preferences, likes, dislikes, behaviors, and needs. Use the social media platforms most relevant to your customers and share content that piques their interest. 
2. Use Multiple Platforms – You do not have to have a social media presence on every platform, but it is helpful to have a presence on more than one. This expands your market reach by helping you reach different audiences or connect with a singular audience in different ways. 
3. Share Different Types of Content – For business-to-business (B2B) marketing, sharing content you create and own, promotional content that includes a call-to-action, and relevant curated content that is reposted from other sources is helpful. Together, these three forms of content create a well-rounded message that maximizes opportunities for engagement. 
4. Stay Current – Social media platforms and algorithms are never fixed. Periodically some trends and changes impact every user. Stay up to date with changes to ensure your content continues to reach your target audience. 
5. Cultivate Relationships – Freight brokerage is all about reputations and connections. To prioritize relationship-building across your social media channels, communicate professionally and in a timely manner. Be sure to check in daily and respond to inquiries promptly. 

Become a Freight Broker at First Star Logistics

If you want to take your career to the next level, consider becoming a freight broker with First Star Logistics. 

First Star Logistics is a unique asset-based global brokerage company with over 60 years of experience. We are looking to expand our brokerage department by hiring enthusiastic individuals wanting a fast-paced career in the logistics industry. We empower you to succeed by allowing you to create your goals and networks and make your own money. Our freight broker training program will enable you to start as a trainee or an experienced broker. Our talented freight brokers enjoy the highest commissions in the industry, weekly pay, proprietary software, a potential sign-on bonus with book of business, 24/7 agent support so you can be as productive as possible, and more customer saturation. 

To join the First Star Logistics team, apply today.